The 19th Annual National SAM Conference
Marriott Harbor Beach, Fort Lauderdale, FL
January 14-18, 2026
Keynote Speakers
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Will Parker, Principals Matter: Living your Best Life as an Educator
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Will Bowen, You Can’t Complain Your Way to Success
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Tracie Swilley, The PrinciPAL Effect: Setting the Vibe, Energy, and Excellence Every Day
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John Antonetti, Personal Response: Am I safe to share my thinking?
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William Martinez, Signing the Song: The Power of Belonging
What is SAM?
SAM is a professional development process using a unique set of tools to change a principal’s focus from school management tasks to instructional leadership—activities directly connected to improving teaching and learning. Over 1,200 school leaders in twenty-three states contract for SAM services to improve their effectiveness as principals.
