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SamTastic Weekly Tip: 2/18/19 - Celebrate with the new national superintendent of the year

Today’s tip: Two for One: Celebrate with the new national superintendent of the year and Get Better at Presenting.


First, congratulations to SAM Superintendent Dr. Curtis Jones, who was named last week the national superintendent of the year at the annual AASA conference in Los Angeles. Dr, Jones, Bibb County, Macon, Georgia, does the SAM process each day himself and makes the process available to principals and other district leaders. Very cool!


Second, the most viewed TED talk in history will give you insight on how to make your next presentation for effective. Take a look:

1. Don’t take yourself too seriously.

There’s no question that Sir Ken Robinson’s talk is the most-watched ever because it’s hilarious. You don’t expect him to drop so many zingers and to be so self-deprecating. I love his joke about his son turning 4 in England-and everywhere else. It works because it’s so relevant to any listener. We all know how kids feel about their birthdays. What works about his talk is that the main points he makes seem like footnotes at first-that learning can be fun. You don’t even realize he is making a point until you think about it later.


2. Give your examples first before you explain your points.

I’m convinced the best speakers are also writers. They start with interesting examples and stories instead of pummeling you with the overall concept or a summary. If you read Inc. or really any magazine or online article, you know the best way to capture attention is to start with a story-it’s a hook that goes deep. In listening to this TED Talk, keep track of how many times the speaker tells a story as an example, and how long he takes to even relay his main topic. It seems incidental and arbitrary, but of course it’s far from that.


3. Leave people in stunned silence.

I like how Robinson makes his biggest points right at the end when the audience is most likely to remember what he says. By starting with a story and jokes, and ending with your major points, you accomplish two main objectives. First, you gain the trust and interest of the audience. They will stick with you to the end. Second, you build rapport. It’s hard to overvalue how important it is to build some understanding with the audience about who you are, what you have to say, and whether you have a right to say it. Robinson proves he is a good communicator, and then he communicates. It just works.


Take a look at this video to better understand how you can make your next presentation even more effective:

https://www.inc.com/john-brandon/3-things-you-can-learn-from-most-watched-ted-talk-of-all-time.html

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