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  • Writer's pictureJim Mercer

SamTastic Weekly Tip: 4/29/24 - De-escalation and the SAM Communications Protocol

Today’s tip:  De-escalation and the SAM Communications Protocol


De-escalation techniques are used by counselors, mediators, and law enforcement to resolve conflict.  Most SAMs, principals and school staff serving as First Responders use the SAM Communications Protocol: active listening, validation and offering what they can do, rather than what they can’t.


The chart, below, from CISA, US Cybersecurity & Infrastructure Security Agency, fits nicely with the SAM Communications Protocol.

You can access more information detailing the SAM Communications Protocol at this link: 


Last Thursday we were pleased to announce the keynote speakers and pre-conference workshop presenters for the 18th Annual National SAM Conference.  For the next four Thursdays we will send more information on each of the keynote and workshop presenters. 

A few things to consider when planning to attend:

  1. Online registration opens Labor Day.

  2. To be eligible to attend, you must be a TimeTrack owner or SAM doing the process with efficacy, NSIP staff, Board member or presenter.

  3. The conference will be held at Loew’s Miami Beach, January 15-19, 2025. 

  4. Conference fees:

    1. $2,895 covers three nights at the hotel, conference sessions, food/beverage, books, and ground transportation

    2. $895 covers the all-day pre-conference and includes the extra night at the hotel, sessions, food/beverage, books and ground transportation

    3. $429 covers additional nights at the hotel after the conference—we have secured additional rooms Sunday night as we expect many attendees   will want the stay Sunday and travel home Monday, Martin Luther King, Jr. Day

    4. $545 covers the cost of bringing a spouse or significant other—the fee covers the cost of ground transportation and evening events


Last week we featured Board Secretary Shawna Fagbuyi. Today, meet Board Member, Emeritus, Debbie Daniels.

Debbie Daniels has served in many roles in education throughout her career. These have included: Dean of the School of Education for the University of the Cumberlands; director of the Kentucky SAM Project; lead implementation specialist, SAM Coach, and educational consultant in the areas of principal and teacher leadership development; adviser of low-performing schools on the implementation of P-12 turnaround strategies; Kentucky Highly Skilled Educator; director of the state Wallace Foundation Leadership Grant; director of Kentucky Department of Education’s Instructional Leadership Teams and Support Network; online Teaching for Understanding coach for WIDE World at Harvard University; Harvard Fellow; facilitator for the redesign of all Kentucky university and college principal preparation programs; facilitator for the Wallace Foundation’s University Principal Preparation Initiative in Georgia and ESSA Leadership Learning Community in Tennessee and Florida.


Debbie was a founding member of the NSIP Board in 2011 and served as Secretary before becoming a NSIP Board Emeritus Member in 2023.

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